Anvil resource
Lead follow-up playbook for gyms
A clear follow-up process is often the fastest way to improve sales without buying more leads.
The first five minutes
Assign every lead immediately. The first response should confirm their goal, invite the next step, and make it easy to book a tour, trial, or intro session.
The first week
- Day 0: respond and invite next action.
- Day 1: send a personal follow-up with one clear question.
- Day 3: share a relevant class, membership, or success story.
- Day 7: close the loop or move to nurture.
Status definitions
- New: inquiry received, no response yet.
- Contacted: staff replied or called.
- Tour scheduled: prospect committed to a time.
- Trial active: prospect is trying the club.
- Won: converted to member.
- Lost: no fit, no response, or chose another option.
Weekly manager review
Review open leads, overdue follow-ups, lead source quality, conversion rate, and lost reasons every week.
Early access
Want this workflow inside Anvil?
Anvil is being built to turn these operating practices into daily workflows for gyms and studios.