Capture and convert
Track every prospect, lead source, status, owner, note, and next follow-up before opportunities go cold.
Fitness operations CRM
One workspace to run your fitness business.
Anvil brings lead follow-up, member management, memberships, scheduling, check-ins, campaigns, documents, reporting, and member self-service into one practical platform for gyms and studios.
Connected operations
From lead to member to check-in to report.
Anvil is designed around the daily chain that keeps a club moving, so staff can work from shared context instead of stitched-together tools.
Run the floor
Give staff fast access to members, schedules, bookings, check-ins, documents, tasks, and account alerts.
See the business
Monitor revenue, attendance, conversion, utilization, membership status, and staff workload without spreadsheet cleanup.
Product modules
Everything your team needs in the same operational view.
CRM and leads
Turn every lead into a clear next step with source tracking, notes, status, staff assignment, and conversion workflows.
Member records
Keep profile details, tags, notes, billing visibility, tasks, documents, subscriptions, and recent activity connected.
Memberships
Manage plans, subscriptions, billing dates, contract dates, statuses, and lifecycle changes.
Scheduling
Create classes, assign staff, manage capacity, prevent duplicate bookings, and support waitlists.
Check-in
Help the front desk look up members, see account alerts, and record attendance quickly.
Documents
Assign and track waivers, contracts, acknowledgements, and portal-based signatures.
Reports
See active members, leads, MRR, follow-ups, attendance, utilization, sources, and workload.
Member portal
Give members a cleaner place to view bookings, invoices, documents, and account context.
Built for the whole team
Owners get visibility. Staff get clarity. Members get a smoother experience.
Know what needs attention today.
See lead follow-up, active members, attendance, utilization, billing status, and staff workload from one command center.
Draft packaging
Simple plans for early operators. Room to grow into multi-location controls.
Pricing is a working draft for early conversations and may change before public launch.
Starter
$199/location/mo
For single-location teams that need CRM, members, scheduling, check-in, imports, documents, and basic reports.
Growth
$399/location/mo
For growing teams that want campaigns, member portal, advanced reports, automation-ready workflows, and integrations.
Multi-Location
From $899/mo
For operators that need consolidated reporting, location controls, permissions, APIs, and guided migration.
Resources
Useful tools for operators preparing to clean up their systems.
FAQ
Common early questions.
What is Anvil?
Anvil is a fitness operations CRM for gyms and studios. It helps teams manage leads, members, scheduling, check-ins, billing follow-up, documents, campaigns, reports, and member self-service.
Who is it for?
Anvil is designed first for independent gyms, boutique studios, wellness clubs, and small multi-location fitness operators that need more structure without an enterprise implementation.
Does Anvil support payments?
Anvil includes billing ledger and manual payment tracking workflows. Full payment-provider integration is planned as a production-ready module.
Is Anvil available for beta customers?
Anvil is preparing for design partner and beta workflows with hands-on onboarding, structured feedback, and clear pilot success criteria.
Early access
Help shape the operating system your fitness team actually wants to use.
We are looking for a small group of design partners who want guided setup, direct roadmap input, and a cleaner way to manage the daily flow from prospect to member.